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canada goose deals Proponents hail the uk canada goose outlet personalized viewing experience of smart video, made possible by technology designed to extract data from a policy resting in buy canada goose jacket cheap a carrier database. canada goose deals
Canada Goose Outlet Like regular canadagoosetomall videos, smart videos tell a story in a two minute clip. Unlike regular videos, smart Canada Goose sale videos tell the story using exact premium payments, insured car models and the claims data owners have filed with their carrier, said Jim Dicso, president and chief revenue officer for SundaySky, a company which has produced smart videos since 2011. Canada Goose Outlet
the specific details about the policy are canada goose outlet incorporated into the video from the data of canada goose clearance sale the policy, Dicso told InsuranceNewsNet.
buy canada goose jacket Hence the term video. Canada Goose Coats On Sale Like smartphones and smart watches, smart videos incorporate more data than their respective older cousins. buy canada goose jacket
Ever since video entered the mass market in the 1970s, the technology has offered a one to many correlation. Life and retirement carriers would broadcast the value of their products and services to anyone who cares to watch it.
Yes, traditional videos are built with a specific demographic audience in mind: young professionals, families starting out, automobile owners, pre retirees. Annuity carriers might Canada Goose Jackets target their message about retirement Canada Goose online income to preretirees in hopes of drawing 60 year olds into watching the clip.
Some viewers tuned in, others tuned out. But no one could tell if the video shorts were reaching their intended audience, and if it was whether Canada Goose Parka the cheap Canada Goose video was it its audience, Dicso said. Videos on insurance websites promoting uk canada goose the value of paperless statements were broadcast canadian goose jacket publicly to hundreds or thousands of viewers, some who had already signed up for electronic delivery.
Even when videos hit their target audience, there was no way for prospects to click on the video, or for the Canada Goose Outlet viewer to engage with the carrier through the video. Prospects would have to the canada goose uk outlet channel, pick up the phone and call.
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Canada Goose Parka A successful insurance ad campaign that reached the right audience was good, but smart video is better, producers of smart video insist. Canada Goose Parka
canada goose store Smart video Canada Goose Online ditches the one to many correlation model in favor of the one to one relationship with a viewer. It embeds to action, canada goose store offering viewers the ability to click on the canada goose factory sale video and engage still further with the carrier, Dicso said. canada goose store
canada goose coats on sale Variables used to illustrate a policy in a video such as policy start date, length of the term, premium withdrawal amount, renewal date, claims canada goose paid, additional coverages canada goose black friday sale can be tweaked by extracting the data from the carrier servers, Dicso said. canada goose coats on sale
canada goose clearance sale The facts of the story told through the video, developed from a of scenes incorporated into a video story canada goose coats on sale based on a customer life stage, are real and speak directly to an canada goose clearance individual viewer, Dicso said. canada goose clearance sale
A video viewed in the morning can even be updated with the latest policy data so that viewers can view the video later that day with policy facts updated.
Jerel Titus, personal lines underwriting director with Mutual of Enumclaw in Enumclaw, Wash., said smart video offers a level of personalization that provides value to our policyholder, our agents and for us. Customer testimonials echo the power of personalization offered by smart video. But will this help sell more life insurance?
Canada Goose Jackets Companies buy canada goose jacket use smart video for advertising to target website abandoners who have shown interest in insurance products, and to bring customers aboard by welcoming new policyholders reassuring them they made a good choice, Dicso said. Canada Goose Jackets
canada goose coats Smart video relieves policyholders of the complexity associated with the delivery of the first statement, uses claim specific data to support the claims canada goose uk shop process. It also offers more personalized touch points when the time cheap canada goose uk comes to renew, according to SundaySky. canada goose coats
canada goose The result: less churn, better retention rates, a more favorable customer experience, higher click through and audience canada goose uk black friday viewership rates, according to data offered by SundaySky. canada goose
canada goose clearance Dicso said nationwide insurance carriers, not individual insurance agencies or financial advisors, have the scale and the budgets to subscribe to smart video because companies need hundreds of thousands of video views every year to make it feasible to absorb the upfront costs. canada goose clearance
buy canada goose jacket cheap Smart videos have found their way into campaigns launched by telecommunications companies, banks and health care organizations. buy canada goose jacket cheap
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